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About Us


Welcome to AUKI - Where Viking Spirit Fuels Your Journey!


In the year 2021, amidst a sea of uncertainties and challenges, AUKI emerged as a testament to the indomitable Viking spirit. We harnessed the power of adversity, turning it into an opportunity to forge a brand that embodies strength, resilience, and unwavering determination. AUKI is here to equip you with exceptional gear and apparel that will elevate your fitness journey to new heights.


Our mission is clear: to ignite the fire within you and inspire you to unleash your true potential. We believe in pushing boundaries, defying limitations, and conquering every obstacle that stands in your way.


At AUKI, we embrace the ethos of the Vikings - fearless warriors who dared to face challenges head-on, even amidst the chaos of battle. We urge you to embody their spirit, to commit wholeheartedly, surpassing what others think is possible. This is your call to constant self-improvement, to experience the exhilaration of accomplishing what once seemed unattainable.


Ask yourself, if you haven't gone all in, why did you even start?


Our AUKI 'ALL IN' philosophy may demand courage and discomfort, but it imparts a sense of accountability that propels you towards greatness. Whether it's dedicating yourself fully, pursuing audacious goals, surmounting gruelling workouts, or embracing life's challenges, we implore you to leave everything on the battleground. Embrace your mistakes, for they serve as stepping stones on the path to growth. Together, we will flourish.


Although our roots lie humbly in Newcastle, Australia, the ambitions of AUKI know no boundaries. We eagerly anticipate the day when our Viking-inspired brand resonates with individuals across the globe, fuelling their passions and instilling a burning desire to go ALL IN.


Prepare to feel the surge of adrenaline course through your veins. Embrace the sweat, the trials, and the triumphs. AUKI is here to stoke the fire of your passion, drive your unwavering commitment, and guide you on the path to greatness.


Together, we embark on a journey where the spirit of the Vikings meets the modern world. Welcome to AUKI, where strength, determination, and the Viking spirit converge to shape your destiny.


Embrace the war horn. We're going ALL IN.